Why can’t Enthiran bomb at the BO?
Though the above question can be answered in just one word (RajniKanth), for the sake of so called doubters let’s do a little primary school math. Now, the number of prints releasing world over, as we all know, is somewhere near 3000. For the conservative critics, let’s keep that figure as 2500. Foreign theatres will have lesser capacity but their per ticket cost is almost triple the amount being charged by Indian theatres. Indian theatres have a much higher seating capacity while the ticket rates are some generous notches lower than their foreign counterparts. So, let us keep the average seating capacity as 500 and average cost per ticket as 150/- so that both Indian and foreign theatres get balanced out of their prominent points. Next comes the number of shows per day. Again, for the sake of conservatives I am limiting this figure to 4 (Most theatres in Chennai have lined up a minimum of 5 shows per day, with some of them offering shows at as early as 3 am in the morning).
So, all the muddle headed nincompoops can take out their calculators to do the math. 2500prints x 500 seats x 4 shows x Rs. 150/- which equals??? Yes, 75 Crores per day from theatre collections alone. Number of days required to break-even? 3 days!
So, GET READY FOLKS…
Footnote: I have not even ventured into the money from advertisements, the glitzy music release, trailer release, trailer screening with tickets and collections from Hindi and Telugu versions. Anyone out there who still doubts the success (read, stupendous success) of Enthiran??